Overview & Mission


NAVR is a national trade association that promotes ethical and transparent business practices among companies engaging with the service-disabled Veteran community while helping advance support for Veteran-owned businesses. With 20 million Veterans in the United States projected to spend $43.6 billion annually, NAVR advocates for businesses that empower Veterans with professional and transparent solutions. Former Acting VA Secretary Peter O’Rourke serves as President of NAVR.


NAVR’s unwavering commitment is to preserve Veterans’ rights by championing honorable business practices and advocating for companies serving Veterans.

By Veterans, For Veterans

NAVR fulfills the need for an association that genuinely understands the dynamic between businesses serving Veterans and the Veterans themselves. NAVR will create an environment where Veterans feel both respected and valued.

Our mission and vision anchor on a singular tenet: working relentlessly to preserve Veterans’ rights. We aim to encourage and equip ethical companies and business practices that not only serve but also uplift Veterans.

Is Your Company Serving Veterans?